FROM: Lyle Beckwith
DATE: June 9, 2017
SUBJ: We Card Awareness Month – Sept. 2017
I’d like to give you an early planning “heads up” about We Card Awareness Month – September 2017.
We Card has a variety a communication tools ready for you now to download at www.wecard.org/ads — including a template for securing a Governor’s proclamation of support, print ads and logos for your publications, website and emails.
Last year, 34 Governors issued Proclamations of support for We Card during We Card Awareness Month. Let’s shoot for all 50 states this year!
We Card’s goal is to highlight September as a time to encourage retailers to train or re-train store employees, order 2018 We Card materials (calendars and kits) and raise awareness of FDA regulation, state and local law compliance on tobacco, e-cigarettes and vaping products.
During this fiscal year, FDA is on track toward completing 150,000 compliance checks nationwide. Ongoing state level and local compliance checks and the focus on e-cigarettes and vapor products as age-restricted products makes it a terrific opportunity to step up responsible retailing efforts to identify and prevent age-restricted product sales to minors.
It’s a great opportunity for you to communicate the “We Card” responsible retailing message to your association’s members while highlighting your association’s support to your stakeholders.
Please keep We Card updated on your Awareness Month participation efforts by contacting Doug Anderson at The We Card Program, Inc. at firstname.lastname@example.org.